How to Get More Views on Pinterest: 14 Tactics That Work [2026]

Quick Answer

Top 5 ways to get more Pinterest views right now:

1. Optimize every pin for search, keyword-rich titles, descriptions, and alt text
2. Post fresh pins daily, Pinterest rewards new content over repins
3. Use Idea Pins, they get significantly more distribution than standard pins
4. Post at peak times, Saturdays 8-11 PM and Fridays 3 PM get highest engagement
5. Design vertical pins, 2:3 ratio (1000x1500px) with bold text overlay

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Why Your Pinterest Views Are Low

Before tactics, understand what kills Pinterest visibility:

• Repinning old content only, Pinterest's algorithm prioritizes fresh, original pins
• No keywords, Pinterest is a search engine; without keywords, nobody finds your pins
• Inconsistent posting, sporadic pinning signals low-quality to the algorithm
• Poor pin design, blurry, horizontal, or text-free pins get scrolled past
• Broken links, pins linking to 404 pages get deprioritized

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14 Tactics to Increase Pinterest Views

1. Treat Pinterest as a Search Engine (Not Social Media)

Pinterest is a visual search engine. Every optimization should focus on discoverability, not social engagement.

What this means practically:

• Write pin titles like blog headlines with keywords
• Write descriptions like meta descriptions (keyword-rich, click-worthy)
• Use alt text on every pin
• Name your boards with search terms, not creative names

Example:

• Bad board name: "Yummy Things"
• Good board name: "Easy Dinner Recipes for Families"

2. Master Pinterest Keyword Research

Where to find keywords:

• Pinterest search bar, type your topic and note autocomplete suggestions
• Pinterest Trends tool, see what's trending right now (check our Pinterest Trends guide)
• Related keywords, scroll to bottom of search results for related terms
• Competitor pins, check what keywords top-performing pins use

Where to place keywords:

• Pin title (most important)
• Pin description (first 50 characters matter most)
• Board title
• Board description
• Profile bio
• Alt text

3. Create Fresh Pins (Not Just Repins)

Pinterest's algorithm heavily favors new, original content. A "fresh pin" is a new image linking to a URL, even if that URL has been pinned before.

How to create fresh pins for existing content:

• Create 3-5 different pin designs for each blog post or product
• Change the image, text overlay, colors, and layout
• Spread them out over weeks (don't post all at once)
• Each counts as a "fresh pin" to the algorithm

4. Use Idea Pins for Maximum Distribution

Idea Pins (Pinterest's multi-page, Story-like format) get more distribution than standard pins.

Idea Pin advantages:

• Higher comment and engagement rates than standard pins
• Higher placement in home feeds
• Appear in the "Watch" tab
• Drive follower growth (no outbound link = Pinterest keeps users on platform)

Best Idea Pin formats:

• Step-by-step tutorials
• Before/after transformations
• Quick tips (3-5 slides)
• Product showcases with use cases

5. Optimize Pin Design for Clicks

For exact dimensions, see our Pinterest pin size guide.

6. Post at Peak Times

Best times to post on Pinterest:

For a complete timing breakdown, see our best times to post on Pinterest.

Posting frequency: Aim for 5-15 fresh pins per day. Use a scheduler to spread them across peak times. See our Pinterest scheduler tools guide.

7. Build Strategic Boards

Your boards affect pin distribution. Well-organized, keyword-optimized boards tell Pinterest what your content is about.

Board strategy:

• Create 10-20 niche-specific boards
• Use keyword-rich board names and descriptions
• Add 20-50 pins per board minimum (sparse boards hurt visibility)
• Pin your own content to the most relevant board first
• Keep boards active, add new pins to each board regularly

Learn more in our Pinterest board management guide and Pinterest board ideas.

8. Join and Contribute to Group Boards

Group boards expand your reach to other contributors' audiences.

How to use group boards effectively:

• Join boards in your exact niche (not generic ones)
• Follow the board rules (posting limits, content requirements)
• Pin your best-performing content
• Engage with other contributors' pins

For a complete guide, see Pinterest group boards guide.

9. Use Pinterest SEO for Every Pin

Pin title optimization:

• Include your primary keyword in the first 5 words
• Keep titles under 100 characters
• Make it descriptive and specific

Pin description optimization:

• Front-load the most important keywords
• Write 2-3 sentences (150-300 characters)
• Include a call-to-action
• Add 2-3 relevant hashtags

Example optimized description: "Easy chicken meal prep ideas for the week. These 5 recipes take 30 minutes or less and store perfectly for busy weekday lunches. Save this pin for your next meal planning session! #mealprep #chickenrecipes"

10. Enable Rich Pins

Rich Pins automatically sync information from your website to your pins (pricing, availability, ingredients, article info).

Types of Rich Pins:

• Article Pins, show headline, author, and description
• Product Pins, show real-time pricing and availability
• Recipe Pins, show ingredients, cooking times, serving sizes

How to enable: Add Open Graph or Schema markup to your website and validate through Pinterest's Rich Pin validator.

11. Analyze and Double Down on What Works

Check Pinterest Analytics weekly:

• Top performing pins, create more content in the same format/topic
• Top search terms, what keywords bring people to your pins
• Audience insights, demographics, interests, and devices
• Outbound clicks, which pins drive the most traffic

Read our Pinterest analytics guide and learn about Pinterest impressions.

12. Optimize Your Profile for Discovery

• Business account, required for analytics and Rich Pins (see business account setup)
• Keyword-rich bio, include your niche keywords naturally
• Claimed website, verify your website for increased trust
• Professional profile photo, use our Pinterest Profile Picture Generator

13. Create Content Around Seasonal Trends

Pinterest users plan ahead. They search for holiday content 3-4 months before the actual holiday.

Content calendar:

• January, fitness, organization, financial planning
• February-March, Valentine's, spring decor, Easter
• April-May, gardening, graduation, Mother's Day
• June-August, summer activities, travel, back-to-school
• September-October, fall recipes, Halloween, Thanksgiving planning
• November-December, gift guides, holiday recipes, New Year

14. Cross-Promote Your Pinterest Content

Drive traffic to your Pinterest from other channels:

• Embed pins in blog posts
• Share pins to Instagram Stories and Facebook
• Add "Pin It" buttons to your website images
• Include Pinterest links in email newsletters
• Add your Pinterest URL to all social media bios

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Pinterest Views Timeline: What to Expect

Important: Pinterest is a long-term play. Unlike Instagram or TikTok, pins can drive traffic for months or years after publishing.

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Related Guides

Pinterest Strategy:

• How to Get More Pinterest Followers
• Pinterest Strategies That Work
• Pinterest Content Ideas for Business
• How to Sell Products on Pinterest
• Pinterest Affiliate Marketing

Free Pinterest Tools:

• Pinterest Content Ideas Generator
• Pinterest Profile Picture Generator
• Pinterest Username Checker

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Frequently Asked Questions

How do I increase my views on Pinterest?

Focus on Pinterest SEO, create fresh pins daily, use Idea Pins, post at peak times (Saturday 8-11 PM), and design vertical pins (1000x1500px) with bold text.

Why are my Pinterest views suddenly dropping?

Common causes: inconsistent posting, algorithm changes, seasonal shifts, too many repins vs. fresh content, broken links, or content misaligned with trends.

How many pins should I post per day?

5-15 fresh pins per day. Quality over quantity, 5 well-optimized fresh pins beat 25 low-quality repins.

How long does it take to grow on Pinterest?

Expect small improvements in month 1, steady growth in months 2-3, and significant results after 3-6 months of consistent effort. Pinterest is a long-term play.