Loomly vs SocialRails 2026: Pricing, Approvals and Which Fits Your Team
Loomly and SocialRails both schedule posts across the major social networks, but they are built for different teams. Loomly is a collaboration tool: approval workflows, roles and client-facing calendars. SocialRails is a flat-price scheduler for people and small teams who mainly need to get posts out.
Disclosure: SocialRails is our product. Loomly is the better choice in several situations below, and we say which.
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Quick Answer
Choose Loomly if posts need sign-off before they go out, if you have more than 15 people touching the calendar, or if you post to Google Business Profile.
Choose SocialRails if you are a solo creator or a small team, want the lowest monthly price for the most accounts, or want X, Bluesky and short-form video templates in the same tool.
Loomly pricing was checked on loomly.com on 27 October 2026 and matches several independent sources.
Pricing
Loomly
Loomly does not sell extra seats or accounts on their own. Going past Starter's 3 users or 12 accounts means moving to Beyond. Loomly offers a free trial with no card required; its own pages give the trial length inconsistently, so check it at sign-up.
SocialRails
Every plan includes unlimited posts, AI captions and images, 350+ video templates and recurring posts.
What a typical team pays
The jump from Loomly Starter to Beyond is steep: a fourth user or a thirteenth account takes you from $65 to $332 a month on monthly billing.
Where Loomly Is Better
Approval workflows. Loomly includes approval workflows and roles from Starter, and custom roles and workflows on Beyond. SocialRails has no approval workflow: anyone with access to a workspace can schedule. If a client or a manager has to sign off every post, this decides it.
Large teams. Beyond has unlimited users. SocialRails stops at 15 team members on Agency.
Google Business Profile. Loomly supports it; SocialRails does not.
Client-facing extras. Beyond adds custom branding, a branded subdomain and scheduled reports, which matter if you present calendars and reports to clients.
Social listening. Loomly includes a small allowance of social listening uses each month. SocialRails does not offer listening.
Where SocialRails Is Better
Price for small teams. Creator covers 10 accounts for $29. Business covers 20 accounts and 5 people for $49, less than Loomly Starter's 12 accounts and 3 users at $65.
No cliff. SocialRails plans step from $29 to $49 to $99. Loomly steps from $65 to $332.
Networks. SocialRails publishes to X, LinkedIn, Pinterest, Bluesky, Threads, Instagram, Facebook, YouTube and TikTok. Loomly's integrations page lists Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, Pinterest and Snapchat (for push notifications). X and Bluesky are not on that list.
Short-form video. SocialRails includes 350+ video templates for Reels, TikTok and Shorts. Loomly does not list a template library.
Recurring posts and PDF documents. SocialRails can repeat evergreen posts on a schedule and post PDF document carousels to LinkedIn.
AI
Both tools now include AI writing. Loomly offers an AI Assistant chat and AI post and caption generation on both paid plans, with "limited" usage on Starter and "extended" on Beyond. SocialRails includes AI captions and images on every plan. If AI is the main reason you are choosing, try both during the trial with the same brief; neither is a reason to pick on its own.
Which Should You Choose?
Choose SocialRails if you:
- Work alone or in a team of up to 15
- Manage up to 30 accounts and want a predictable monthly price
- Post to X or Bluesky, or make short-form video
- Do not need formal sign-off before posts go live
Choose Loomly if you:
- Need approval workflows for clients or managers
- Have more than 15 people on the calendar
- Post to Google Business Profile
- Present branded calendars and reports to clients
Frequently Asked Questions
How much does Loomly cost in 2026?
On 27 October 2026 Loomly Starter was $65/month billed monthly or $49/month billed annually, for 12 social accounts and 3 users. Beyond was $332/month or $249/month annually, for 60 accounts and unlimited users. Enterprise is custom priced.
Is SocialRails cheaper than Loomly?
For teams of up to 15 people and up to 30 accounts, yes. SocialRails Business covers 20 accounts and 5 team members for $49/month, against $65/month for Loomly Starter's 12 accounts and 3 users. For larger teams, Loomly Beyond's unlimited users can work out cheaper per person.
Does SocialRails have approval workflows?
No. Team members with access to a workspace can schedule directly. If posts need sign-off before publishing, Loomly is the better fit.
Does Loomly have AI?
Yes. Loomly includes an AI Assistant chat and AI post and caption generation on Starter and Beyond, with more AI usage on Beyond.
Which tool supports more social networks?
They overlap on Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest and Threads. SocialRails also publishes to X and Bluesky, which Loomly's integrations page does not list. Loomly adds Google Business Profile.
Bottom Line
Loomly is the stronger tool for teams that need approvals and lots of seats, and it is priced accordingly. For a solo creator or a team of up to 15 who mainly need to publish, SocialRails covers more accounts for less.
Try SocialRails with a 3-day trial, or start Loomly's free trial if approvals are a must.
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