Hootsuite Pricing 2025: Plans, Costs & Nonprofit Discounts
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
Quick answer: Hootsuite costs $99-$249/month depending on plan. Nonprofits get 50-75% off.
Much cheaper than Sprout Social's $249/user pricing.
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Key difference from Sprout: Hootsuite charges per plan, not per user.
What Each Plan Includes
Professional ($99/month)
For individuals and solopreneurs. You get:
- 1 user
- 10 social accounts
- Unlimited scheduling
- OwlyWriter AI (content generation)
- Best time to post suggestions
- Analytics and reports
- Mobile apps
Annual pricing: $79/month ($948/year). Saves $240.
Team ($249/month)
For small teams needing collaboration. Adds:
- 3 users included
- 20 social accounts
- Team roles and permissions
- Content approval workflows
- Bulk scheduling
- Link in bio tool
Annual pricing: $199/month ($2,388/year). Saves $600.
Per-user cost: About $83/month for 3 people.
Enterprise (Custom)
For larger organizations. Everything in Team plus:
- 5+ users
- 50+ social accounts
- Dedicated success manager
- Priority support
- Custom integrations
- Employee advocacy tools
Typical range: $15,000-$50,000/year depending on size.
🤔 Quick Knowledge Check
Your 3-person marketing team needs social media scheduling. Hootsuite Team costs $249/month. What would Sprout Social cost for the same team?
Hootsuite Nonprofit Pricing
Nonprofits get major discounts. Here's how it works.
Discount Range
50-75% off standard pricing for verified nonprofits.
What You Need
- 501(c)(3) status or equivalent
- Nonprofit documentation
- Organization website
- Active social media presence
How to Apply
- Go to Hootsuite's nonprofit program page
- Submit verification documents
- Wait 1-2 weeks for approval
- Get your discount code
Estimated Nonprofit Pricing
Annual savings: $600-$2,250 depending on plan.
🤔 Quick Knowledge Check
A nonprofit is deciding between Hootsuite Team (regular $249/month) and Sprout Social Standard ($249/user). They have 3 people. What's the smartest move?
Hootsuite Add-Ons
Base plans are affordable, but add-ons increase costs.
Watch out: Social listening is expensive as an add-on. If you need it, Sprout Social includes it (but costs more overall).
Hootsuite vs Competitors
Cost Comparison (Annual, 3 Users)
OwlyWriter AI
Hootsuite's AI content tool is included in all plans. You can:
- Generate captions from prompts
- Repurpose existing content
- Get hashtag suggestions
- Create content variations
Quality: Good for quick drafts. May need editing for brand voice.
Compared to dedicated AI tools: Less powerful than SocialRails' unlimited AI, but included at no extra cost.
🤔 Quick Knowledge Check
You want social listening (brand monitoring, competitor tracking). Hootsuite charges $7,000+/year as an add-on. What's a better option?
Is Hootsuite Worth It?
Worth it if you:
- Need balance of features and price
- Want AI content generation included
- Are a nonprofit (get 50-75% off)
- Manage 10-20 social accounts
- Need basic team collaboration
Not worth it if you:
- Need advanced social listening (expensive add-on)
- Want flat-rate team pricing
- Need video templates included
- Prefer simpler interface
- Budget is under $50/month
Free Trial
30 days free, no credit card required.
What you get:
- Full Professional features
- 10 social profiles
- All scheduling and analytics
- OwlyWriter AI access
Tip: Test OwlyWriter AI during trial to see if it fits your workflow.
Best Alternatives
SocialRails, Best Value
Save 75% with more content creation tools.
Buffer, For Simplicity
See full comparison →Vista Social, For Social Listening Value
Vista Social includes social listening in all paid plans, not as a costly add-on.
See full comparison →Quick Answers
How much is Hootsuite per month? $99 for Professional (1 user), $249 for Team (3 users). Enterprise is custom.
Does Hootsuite have a free plan? No. Free tier was discontinued in 2023. There's a 30-day free trial.
Is Hootsuite cheaper than Sprout Social? Yes, much cheaper. Hootsuite Team ($249/month for 3 users) vs Sprout ($747/month for 3 users). That's $6,000/year savings.
How do I get nonprofit pricing? Apply with 501(c)(3) documentation through Hootsuite's nonprofit program. Approval takes 1-2 weeks.
Summary
Hootsuite pricing:
- Professional: $99/month (1 user)
- Team: $249/month (3 users)
- Enterprise: Custom (5+ users)
- Nonprofit discount: 50-75% off
Best for: SMBs wanting features + value balance.
Watch out for: Social listening add-on ($7,000+/year).
Best alternative: SocialRails at $29-99/month with unlimited AI content.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
Hootsuite Guides:
- Hootsuite Review 2025
- Hootsuite Alternatives
- Hootsuite Alternatives for Nonprofits
- Cheaper Than Hootsuite
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Competitor Pricing:
Tool Reviews:
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