Comparisons

Zoho Social vs Hootsuite 2025: Which Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

8 min read

Hootsuite 2025 offers better value with more features at a lower price. Zoho Social excels in simplicity but costs more for similar functionality.

Zoho Social: Best for Zoho CRM users on a budget. (Full Zoho Social review) Hootsuite: Best for enterprise social management. (Full Hootsuite review)

Budget-conscious Zoho users pick Zoho Social. Enterprises pick Hootsuite.

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30-Second Answer

FactorWinner
PriceZoho Social
CRM integrationZoho Social
AI contentHootsuite
Social listeningHootsuite
Enterprise featuresHootsuite
Free planZoho Social
Platform varietyTie

Pricing Comparison

Zoho Social

PlanMonthlyUsersChannels
Free$017
Standard$15110
Professional$40110
Premium$65310

Hootsuite

PlanMonthlyUsersAccounts
Professional$99110
Team$249320
EnterpriseCustom5+50+

Key difference: Zoho Social is 6-7x cheaper than Hootsuite for solo users. Compare all options in our scheduler guide.


🤔 Quick Knowledge Check

You're a solo marketer wanting social scheduling. Which saves more annually?


Where Each Tool Wins

Zoho Social Wins: Price

Dramatically more affordable:

  • Free plan available
  • $15/month standard
  • 6-7x cheaper than Hootsuite
  • Annual discount up to 33%

Hootsuite starts at $99/month.


Hootsuite Wins: AI Content

OwlyWriter AI included:

  • Caption generation
  • Content ideas
  • Repurposing help
  • Hashtag suggestions

Zoho Social has no AI content generation.


🤔 Quick Knowledge Check

You need AI-powered content generation. Which tool?


Zoho Social Wins: CRM Integration

Deep Zoho ecosystem:

  • Zoho CRM direct integration
  • Lead capture from social
  • Contact enrichment
  • Sales team alignment

Hootsuite has limited CRM integrations.


Hootsuite Wins: Social Listening

Brand monitoring (add-on):

  • Mention tracking
  • Sentiment analysis
  • Trend monitoring
  • Competitor tracking

Zoho Social has no listening features.


Feature Comparison

FeatureZoho SocialHootsuite
Starting price$0 (free)$99/month
AI contentNoneOwlyWriter
CRM integrationZoho CRMLimited
Social listeningNoneAdd-on
Free planYesNo
Enterprise featuresLimitedExcellent

🤔 Quick Knowledge Check

You use Zoho CRM and want social-CRM integration. Which tool?


Cost Comparison

Team SizeZoho AnnualHootsuite Annual
1 user$120$948
3 users$780$2,388
5 users$780+$2,388+

Insight: Zoho Social saves $828-$1,600+ per year depending on team size.


Who Should Pick What

Choose Zoho Social if you:

  • Use Zoho CRM
  • Have tight budget
  • Want free option
  • Need CRM integration
  • Are solo or small team

Choose Hootsuite if you:

  • Need AI content
  • Want social listening
  • Have enterprise budget
  • Need team collaboration
  • Want unified inbox

Neither Is Perfect

Both tools lack:

MissingZoho SocialHootsuite
AI contentYesNo
Video templatesYesYes
Affordable AIYesNo
Free planNoYes

Better Alternative

Want affordable pricing AND AI content?

FeatureZoho SocialHootsuiteSocialRails
Price$15/mo$99/mo$29/mo
AI contentNoneOwlyWriterUnlimited
Video templatesNoneNone350+
CRM integrationZohoLimitedYes
Try SocialRails free →

🤔 Quick Knowledge Check

Final decision: Zoho CRM user on tight budget. Best choice?


Quick Answers

Which is cheaper? Zoho Social. About 6-7x less expensive.

Which has AI content? Only Hootsuite with OwlyWriter.

Which has Zoho CRM integration? Only Zoho Social.

Which has social listening? Only Hootsuite (as add-on).

Which has free plan? Only Zoho Social.


Bottom Line

Zoho Social: Best for Zoho CRM users who want affordable social management.

Hootsuite: Best for enterprises who need AI content and full features.

Best alternative: SocialRails at $29/month with unlimited AI content and video templates.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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