Sendible vs Hootsuite 2025: Agency Tool Comparison
TL;DR - Quick Answer
8 min readHootsuite 2025 offers better value with more features at a lower price. Sendible excels in simplicity but costs more for similar functionality.
Sendible and Hootsuite are both popular choices for agencies and teams managing multiple social accounts. Sendible focuses on agency features at lower prices; Hootsuite offers broader platform support and enterprise capabilities. (Full reviews: Sendible | Hootsuite)
This comparison helps you choose the right tool for your agency or business.
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Choose Sendible if: You're an agency managing multiple clients, need white-label features, and want affordable pricing with solid functionality.
Choose Hootsuite if: You need broader platform support, enterprise features, or your organization already uses Hootsuite.
Choose SocialRails if: You want the best value with AI content generation at $29-99/month flat rate.
At-a-Glance Comparison
Pricing Comparison
Sendible Pricing 2025
Hootsuite Pricing 2025
Cost Comparison
Winner: Sendible is more affordable at every tier.
Feature Comparison
Client Management
Sendible:
- Built for multi-client management
- Client-specific dashboards
- Separate reporting per client
- Easy client onboarding
- White-label options
Hootsuite:
- Account organization features
- Not specifically designed for agencies
- Client reporting available
- White-label requires Enterprise
Winner: Sendible for agency-focused client management. Also see Sendible vs SocialPilot for agency tool comparison.
Scheduling & Publishing
Sendible:
- Visual content calendar
- Bulk scheduling
- RSS automation
- Queue management
- Content recycling
Hootsuite:
- Comprehensive calendar
- Bulk upload
- Auto-scheduling
- RSS feeds
- Advanced queue options
Winner: Tie — both offer solid scheduling.
White-Label Features
Sendible:
- White-label reports
- Custom branding
- Client portals
- Available on lower tiers
Hootsuite:
- White-label available
- Custom branding
- Requires Enterprise tier
- Higher cost
Winner: Sendible for accessible white-label at lower cost.
Platform Support
Sendible:
- Facebook, Instagram, Twitter/X, LinkedIn
- Pinterest, TikTok, YouTube
- Google Business Profile
- 8+ platforms
Hootsuite:
- All major platforms
- 35+ integrations
- Broader niche platform support
- More app directory options
Winner: Hootsuite for broader platform coverage.
Analytics & Reporting
Sendible:
- Client-specific reports
- White-label export
- Post performance
- Engagement metrics
- Scheduled reporting
Hootsuite:
- Comprehensive analytics
- Custom report builder
- Competitor analysis
- Advanced metrics
- Deeper insights
Winner: Hootsuite for analytics depth; Sendible for agency reporting.
Who Should Use Each Tool
Choose Sendible If You:
- Run a marketing agency
- Manage multiple clients
- Need white-label features
- Have budget under $200/month
- Want agency-specific tools
- Prioritize client management
Choose Hootsuite If You:
- Need broadest platform support
- Want enterprise features
- Require advanced analytics
- Have budget for $250+/month
- Need social listening add-on
- Prefer established platform
Alternative: Best Value
For agencies wanting AI content generation:
SocialRails offers:
- $49-99/month flat rate
- Unlimited AI content generation
- 350+ video templates
- Up to 15 team members
- Multiple workspaces
Frequently Asked Questions
Is Sendible better for agencies than Hootsuite?
Yes, if agency features are priority. Sendible is built specifically for agencies with client management, white-label, and multi-client dashboards. Hootsuite is more general-purpose.
Does Hootsuite have white-label options?
Yes, but only on Enterprise tier (custom pricing, typically $500+/month). Sendible offers white-label on lower tiers.
Which has better platform support?
Hootsuite supports 35+ platforms vs. Sendible's 8+. If you need niche platforms, Hootsuite has broader coverage.
Bottom Line
Sendible wins for agencies with better pricing, white-label features, and client management tools.
Hootsuite wins for broader platform support and enterprise capabilities.
For most agencies, Sendible offers better value. Consider Hootsuite if you need its specific platform integrations or enterprise features.
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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated Comparisons
Pricing:
Hootsuite:
- Hootsuite Review 2025
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- SocialPilot vs Hootsuite
- SocialBee vs Hootsuite
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- Brandwatch vs Hootsuite
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