Pricing

Loomly Pricing 2026: Plans, Costs & Value Analysis

Matt
Matt
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TL;DR - Quick Answer

13 min read

Loomly costs $1-588/month. Full plan breakdown, feature comparison, and whether it's worth it.

Quick answer: Loomly costs $65-$332/month depending on plan. Known for team collaboration features.

No AI content generation though.

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Loomly
$65/month
Basic AI
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Loomly Pricing Table 2026

PlanMonthlyAnnualUsersAccountsBest For
Starter$65$49/mo312Small teams
Beyond$332$249/moUnlimited60Agencies & large teams
EnterpriseCustomCustomUnlimited61+Enterprise

Annual billing saves 25%. Loomly simplified from 5 plans to 3 in 2025.


What Each Plan Includes

Starter ($65/month)

Entry level for small teams. You get:

  • 3 users
  • 12 social accounts
  • Unlimited calendars
  • AI Assistant chat
  • Scheduling & publishing
  • Approval workflows
  • Advanced analytics
  • Link shorteners

Per-user cost: $22/month.


Beyond ($332/month)

Most popular for agencies and growing teams. Adds:

  • Unlimited users
  • 60 social accounts
  • Custom branding
  • Custom roles and workflows
  • Hashtag manager
  • Calendar 2FA enforcement

Per-user cost: Depends on team size โ€” unlimited users included.


Enterprise (Custom)

For large organizations. Adds:

  • Unlimited users
  • 61+ social accounts
  • Priority support
  • Friendly pricing at scale

Quick Quiz
Easy

Your agency has 8 people who need Loomly access. Which plan do you need?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


Key Features by Plan

FeatureStarterBeyondEnterprise
Users3UnlimitedUnlimited
Accounts126061+
Unlimited calendarsโœ…โœ…โœ…
AI Assistantโœ…โœ…โœ…
Approvalsโœ…โœ…โœ…
Advanced analyticsโœ…โœ…โœ…
Custom brandingโŒโœ…โœ…
Custom rolesโŒโœ…โœ…
Hashtag managerโŒโœ…โœ…
Priority supportโŒโŒโœ…

Key insight: Custom branding and roles require Beyond or higher. Priority support is Enterprise only.


Loomly vs Competitors

Tool6-Person TeamAI ContentApproval Workflows
Loomly Beyond$332/monthโŒโœ… Multi-level
Sprout Social$1,494/monthโŒโœ…
HootsuiteCustomโœ… OwlyWriterโœ…
SocialRails$49/monthโœ… Unlimitedโœ…

Annual Cost Comparison (6 Users)

ToolAnnual Costvs Loomly
Sprout Social$17,928+$14,940 more
Loomly Beyond$2,988โ€”
SocialRails$588-$2,400 less

Loomly's new pricing is significantly more expensive for teams. Beyond ($332/month) is the only plan that supports more than 3 users. For bulk scheduling comparison, see Loomly vs SocialPilot. For visual-first tools, see Later vs Loomly.


Quick Quiz
Medium

You need post scheduling with AI content generation for a 4-person team. What's the problem with Loomly?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


What Loomly Does Well

Post Ideas

Get content suggestions based on:

  • Holidays and events
  • Trending topics
  • RSS feeds
  • Custom ideas

Approval Workflows

Multi-level approvals with:

  • Comments and feedback
  • Version history
  • Team activity tracking
  • Custom roles and workflows (Beyond+)

Content Calendar

Visual planning with:

  • Drag-and-drop
  • Color-coded status
  • Filter by platform
  • Unlimited calendars on all plans

What Loomly Lacks

No AI content generation Loomly gives ideas, but won't write posts for you.

No video templates You'll need external tools for video creation.

Basic social listening No sentiment analysis or competitor tracking.

15-day trial only Shorter than Hootsuite's 30-day trial.

Nonprofit discount Loomly offers a 50% lifetime discount for nonprofits with documentation.


Is Loomly Worth It?

Worth it if you:

  • Need strong approval workflows (especially if you're replacing ContentCal)
  • Have a small team of 1-3 people (Starter plan)
  • Value post ideas and suggestions
  • Want custom branding (Beyond plan)
  • Need unlimited users (Beyond plan)

Not worth it if you:

  • Need AI content generation
  • Want video templates
  • Work solo on a budget (cheaper options exist, like Enji at $29/month)
  • Need advanced social listening
  • Have a 4+ person team but can't justify $332/month

Free Trial Details

15 days free, no credit card.

What you get:

  • Full access to chosen plan
  • All platforms supported
  • Export capabilities

Shorter than competitors. Hootsuite offers 30 days.


Quick Quiz
Medium

You're comparing Loomly Beyond ($332/month) and SocialRails ($49/month) for your 5-person team. Both handle scheduling. What's the main difference?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


Best Alternatives

SocialRails, Best Value

FeatureLoomlySocialRails
6-person team$332/month$49/month
AI contentโŒโœ… Unlimited
Video templatesโŒโœ… 350+
Learning curveModerate15 minutes
Annual cost$2,988$588

Massive price difference since Loomly's restructuring. SocialRails adds AI content and video tools at a fraction of the cost.

Buffer, For Simplicity

FeatureLoomlyBuffer
Starting price$65/month$6/channel
CollaborationAdvancedBasic
Best forTeamsSolopreneurs

If you need unlimited posting without collaboration features, Viralpep starts at $29/month for 10 profiles with no post caps. Compare Loomly with alternatives: Vista Social vs Loomly, Planable vs Loomly, Publer vs Loomly, or Agorapulse vs Loomly.

Sprout Social, For Enterprise

FeatureLoomlySprout Social
Starting price$65/month$249/user
Social listeningBasicAdvanced
Best forSMBsEnterprise
See full comparison โ†’

Quick Answers

How much does Loomly cost? $65/month (Starter, 3 users) to $332/month (Beyond, unlimited users). Annual saves 25%.

Is there a free plan? No. Only a 15-day free trial.

Does Loomly have AI features? AI Assistant chat for ideas, but no AI content generation for posts.

Is Loomly cheaper than Hootsuite? Starter vs Professional: Loomly $65 vs Hootsuite $99. But Hootsuite has OwlyWriter AI.

What platforms does Loomly support? Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, Google Business.


Summary

Loomly pricing:

  • Starter: $65/month (3 users, 12 accounts)
  • Beyond: $332/month (unlimited users, 60 accounts)
  • Enterprise: Custom (unlimited users, 61+ accounts)

Best for: Small teams needing approval workflows.

Missing: AI content generation, video templates.

Best alternative: SocialRails at $29-99/month with unlimited AI content.

3-day free trial

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