Free Campaign URL Builder
Create trackable campaign URLs with UTM parameters. Monitor your marketing performance across different channels, campaigns, and ad variations with precision.
Build Your URL
The landing page URL
Where the traffic comes from (utm_source)
Marketing medium (utm_medium)
Product, promo code, or slogan (utm_campaign)
Paid keywords (utm_term)
Differentiate ads/links (utm_content)
No URL Generated Yet
Fill in the required fields and click "Generate Campaign URL" to create your trackable link.
UTM Parameter Best Practices
Common Sources
- • facebook - Facebook posts/ads
- • google - Google Ads or organic
- • twitter - Twitter/X posts
- • newsletter - Email campaigns
- • linkedin - LinkedIn content
- • instagram - Instagram bio/stories
Common Mediums
- • social - Social media posts
- • email - Email marketing
- • cpc - Cost-per-click campaigns
- • banner - Display advertising
- • affiliate - Affiliate marketing
- • referral - Partner referrals
Pro Tips
- ✓ Use lowercase for consistency (utm_source=facebook not Facebook)
- ✓ Use underscores instead of spaces (summer_sale not "summer sale")
- ✓ Be consistent with naming conventions across campaigns
- ✓ Keep names short but descriptive
- ✓ Document your UTM strategy for team alignment
- ✓ Test URLs before launching campaigns
- ✓ Use utm_content to A/B test different ad variations
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