Launch Strategy
Ecommerce Product Launch Plan Builder
Get a complete 30-day launch timeline with pre-launch teasers, launch day strategy, and post-launch momentum tactics. Includes ready-to-post captions and execution checklist.
The Truth About Product Launches
Most product launches fail because they wait until launch day to start marketing. The real work happens in the 2-3 weeks before.
Build anticipation first. Launch second. Momentum third.
Launch Killers:
- ✗ No pre-launch hype
- ✗ Revealing everything too early
- ✗ No email list
- ✗ Weak launch day execution
Launch Winners:
- ✓ 20-day teaser campaign
- ✓ Strategic reveals
- ✓ Engaged waitlist
- ✓ Hour-by-hour launch plan
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