Free Instagram Analytics Tool

Engagement rate measures how actively your audience interacts with your content. It's calculated by dividing total engagements (likes, comments, shares, saves) by follower count, then multiplying by 100. A rate between 1-5% is considered average, while 5%+ is excellent for most accounts.

Instagram allows up to 30 hashtags per post. Research suggests using 3-5 highly relevant hashtags often performs better than using all 30. Mix popular, niche, and branded hashtags. For Reels, 3-5 hashtags tend to work best.

A good hashtag strategy combines: low-competition hashtags (under 100K posts) for visibility, medium-competition hashtags (100K-500K posts) for reach, and high-volume hashtags (500K+ posts) sparingly. Use niche-specific hashtags relevant to your content and audience.

Instagram Insights is the native analytics tool available to Business and Creator accounts. It provides data on follower demographics, content performance, reach, impressions, and engagement. You can access it by tapping the menu on your profile and selecting "Insights."

The best posting time varies by audience and niche. Generally, weekday mornings (7-9 AM) and evenings (7-9 PM) see high engagement. Use Instagram Insights to see when your specific audience is most active, as this data is unique to your followers.

Search for hashtags in Instagram's Explore section to see related tags. Analyze what hashtags successful competitors and influencers in your niche use. Use this analytics tool to check hashtag performance and trends. Monitor Instagram's Trending Reels for emerging topics.