Media Kit Generator
Free social media kit maker for creators. Enter your niche, followers, and handle — get a ready-to-edit media kit with bio, audience, content, pricing, and contact. No signup.
The output is a fill-in template. Fields you don’t provide are left as bracketed placeholders for you to replace with real numbers from your analytics.
Your media kit
Fill in your details and hit “Generate media kit”.
The output lives here as editable Markdown — download, polish, and paste into Notion, Docs, or a PDF.
How to Build a Media Kit (3 Steps)
Fill in what you know
Name, niche, platform, followers, engagement, handle. Anything missing becomes a placeholder you can fill later.
Add real analytics
Open Instagram Insights, TikTok Analytics, or YouTube Studio. Paste real top-locations, age range, and gender split into the bracketed fields.
Export & send
Download the Markdown, paste into Notion, Google Docs, or Canva. Export as PDF or share the link when brands ask for it.
What Brands Expect in a Media Kit
Six sections the tool builds for you — and what makes each one earn its space.
Bio
Two or three sentences on who you are, what you create, and for whom. No adjectives like “passionate” — concrete subjects beat vague praise.
Audience
Real numbers from your analytics: top 3 countries, main age range, gender split, engagement rate. Brands verify these — fabricated percentages lose the deal.
Content
Content types, posting cadence, best-performing format. Shows the brand what they’d actually get, not what they could theoretically ask for.
Past collaborations
Three brands, each with a one-line concrete result (reach, saves, CTR, conversions). “Worked with X” is table stakes; “drove 12K saves for X” is what lands the pitch.
Packages & pricing
Ranges, not fixed numbers — tied to your follower tier. Covers single post, story series, short-form video, and monthly partnerships.
Contact
One email, one handle, one website. Response time. No phone number unless you actually want calls.
Creator Pricing Reference
Industry-typical ranges by follower tier. Use as a starting point — adjust for engagement, niche, and production quality.
| Tier | Followers | Single post | Short-form video | Monthly partnership |
|---|---|---|---|---|
| Micro | 1K–10K | $100–$500 | $200–$800 | $500–$2,000 |
| Mid | 10K–100K | $500–$2,500 | $800–$3,000 | $2,000–$8,000 |
| Macro | 100K+ | $2,500–$10,000+ | $3,000–$15,000+ | $8,000–$25,000+ |
Ranges reflect industry norms and vary with niche, engagement rate, exclusivity, and usage rights.
Common Media Kit Mistakes
Invented demographics
“65% female, 25–34, US-based” with no source tanks the deal when the brand spots the gap in Instagram Insights. Always use real numbers.
Vague past collaborations
A logo list without outcomes reads as “we tolerated each other.” Add one metric per brand — saves, reach, CTR, or sales attributed.
Overbuilding the design
A 14-page kit with a custom font and animations gets skimmed the same as a 1-page kit — and takes longer to update. Keep it to 1–3 pages.
Stale numbers
Sending a kit with last year’s follower count signals you don’t update it. Refresh follower and engagement numbers every month.
One rate, no range
Fixed rates kill negotiation. Ranges signal you’re open to a conversation about scope, usage rights, and exclusivity.
Generic pitch
The same opening paragraph for every brand reads as a mass email. Replace the intro with one specific sentence about why this brand.
Media Kit Generator FAQ
Is the media kit generator really free?
Yes. No signup, no account, no watermark. Generate the media kit, copy the Markdown, download as a .md file, and paste it into Notion, Google Docs, or a PDF exporter.
What is a social media kit?
A one-page document (or short PDF) brands request before working with a creator. It covers who you are, who your audience is, what your content looks like, and what collaboration costs — everything a brand manager needs to decide in under two minutes.
Does the tool make up my audience demographics?
No. Any field you don't fill in is left as a bracketed placeholder ("[Your top locations]", "[From your analytics]") for you to replace. Fabricating percentages a brand could verify would hurt you more than help. Get real numbers from Instagram Insights, TikTok Analytics, or YouTube Studio.
What should I include in my media kit?
Six sections: (1) a concise bio, (2) audience demographics (age, top locations, gender split), (3) content types and posting cadence, (4) past brand collaborations with a concrete result for each, (5) collaboration packages with honest pricing ranges, (6) contact info. The generator builds all six.
How do I find my audience demographic data?
Instagram: Insights → Audience (requires a Business or Creator account). TikTok: Analytics → Followers tab. YouTube: YouTube Studio → Audience. Facebook: Meta Business Suite → Insights. Each gives age range, top cities/countries, gender split, and active hours — paste those straight into the template.
How do I price my collaborations?
The generator outputs industry reference ranges tied to your follower tier — micro (1K–10K), mid (10K–100K), macro (100K+). Adjust up for higher engagement, specialized niches, strong past results, or exclusivity. Adjust down for awareness-stage partnerships or long-term retainers. Your rate card is a negotiation starting point, not a ceiling.
Can I use the media kit with a small follower count?
Yes. Micro-creators (1K–10K) often have higher engagement than macro accounts and are increasingly what brands look for. Lead with engagement rate, audience quality, and relevant past collaborations — not follower count.
What format should my media kit be in?
Brands expect one of: a PDF, a Google Doc / Notion page link, or a single-page website. This tool outputs Markdown — paste it into Notion for a shareable link, into Google Docs and export as PDF, or into Canva for visual polish. Keep it to 1–3 pages.
How often should I update the media kit?
Follower and engagement numbers monthly. Past collaborations and top-performing content quarterly. Pricing yearly, or when your engagement or audience size shifts materially. Send the freshest version every time you pitch.
Should I customize the media kit for each brand?
The core stays the same. Customize the pitch paragraph at the top (why this brand), pick past collaborations that are closest to their category, and include 1–2 content examples that match their style. Don't rewrite the whole document — customize the framing.
Does the tool use AI?
The primary generation path calls an AI model and is instructed never to fabricate demographics or contact info. If the AI call fails, the tool falls back to a deterministic template built from your inputs — same output structure, no hallucinations either way.
Is the media kit saved anywhere?
No. The form runs in your browser, the generated output lives only in the current tab. Copy or download the .md file to keep a copy.
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