Comparisons

Hootsuite vs Social Champ 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Quick answer: Social Champ is 95% cheaper and has more platforms. Hootsuite offers social listening and enterprise features.

See our full Hootsuite review and Social Champ review.

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Quick Comparison

FeatureHootsuiteSocial Champ
Starting price$99/monthFree
Best forEnterpriseBudget users
Free planNoYes (3 accounts)
Social listeningYesBasic
Platforms812
AI contentOwlyWriterNo

Pricing Side-by-Side

Hootsuite Pricing

PlanCostUsersAccounts
Professional$99/month110
Team$249/month320
EnterpriseCustom5+50+

Social Champ Pricing

PlanCostAccountsUsers
Free$031
Starter$4-5/channelUnlimited1
Growth$8-9/channelUnlimitedUnlimited

Quick Quiz
Easy

You need to manage 10 social accounts on a budget. Which is cheaper?

💡 Tip: Think carefully before selecting your answer!


Annual Cost Comparison

AccountsHootsuiteSocial Champ GrowthSavings
3$1,188/year$0 (free)$1,188 (100%)
5$1,188/year$540/year$648 (55%)
10$1,188/year$1,080/year$108 (9%)

Pattern: Social Champ saves most at low account counts. Gap narrows at 10+.


Features That Matter

Social Listening

Hootsuite:

  • Brand monitoring
  • Sentiment analysis
  • Competitor tracking
  • Crisis detection
  • Stream monitoring

Social Champ:

  • Basic mentions
  • No sentiment
  • No competitor analysis
  • No crisis detection

Winner: Hootsuite. Major advantage for enterprises.


Platform Support

Hootsuite (8): Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Threads

Social Champ (12): Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky, Mastodon, WhatsApp Business

Winner: Social Champ. 50% more platforms.


Quick Quiz
Easy

You need to post to Bluesky and WhatsApp Business. Which tool?

💡 Tip: Think carefully before selecting your answer!


AI Content

Hootsuite:

  • OwlyWriter AI
  • Caption generation
  • Content optimization
  • Smart suggestions

Social Champ:

  • No AI features
  • Manual writing
  • No optimization
  • No suggestions

Winner: Hootsuite. AI content included.


Integrations

Hootsuite: 150+ integrations (Salesforce, HubSpot, enterprise tools)

Social Champ: Limited (basic media, cloud storage)

Winner: Hootsuite. Enterprise-grade integrations.


Quick Quiz
Medium

Your company needs CRM integration with Salesforce. Which tool?

💡 Tip: Think carefully before selecting your answer!


Pros and Cons

Hootsuite Pros

  • Social listening
  • OwlyWriter AI
  • 150+ integrations
  • Enterprise features
  • Advanced analytics

Hootsuite Cons

  • Expensive ($99+)
  • No free plan
  • Steep learning curve
  • Complex interface

Social Champ Pros

  • Free plan
  • 12 platforms
  • Budget pricing
  • Simple to use
  • WhatsApp Business

Social Champ Cons

  • No AI content
  • Basic listening
  • Limited integrations
  • Dated interface

Who Should Use Which?

Pick Hootsuite if you:

  • Need social listening
  • Require AI content
  • Have enterprise needs
  • Need CRM integrations
  • Have $99+/month budget

Pick Social Champ if you:

  • Want free option
  • Need 12 platforms
  • Are budget-conscious
  • Use WhatsApp Business
  • Are small business

Neither Has Video Templates

Both tools lack video creation:

ToolAI ContentVideo TemplatesPrice
HootsuiteOwlyWriterNo$99/mo
Social ChampNoNoFree-$9/ch
SocialRailsUnlimited350+$29/mo

Quick Quiz
Medium

You're a small business with 5 accounts. You don't need social listening or enterprise features. Hootsuite or Social Champ?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

Neither has video templates:

FeatureHootsuiteSocial ChampSocialRails
Price (5 accounts)$99/mo$45/mo$29/mo
AI contentOwlyWriterNoUnlimited
Video templatesNoNo350+
Learning curveSteepEasyEasy
Try SocialRails free →

Quick Answers

Is Hootsuite or Social Champ cheaper? Social Champ. Free plan available, $4-9/channel vs Hootsuite's $99/month.

Which has social listening? Hootsuite. Full listening suite. Social Champ has basic only.

Which has more platforms? Social Champ. 12 platforms vs Hootsuite's 8.

Which has AI content? Hootsuite. OwlyWriter AI. Social Champ has no AI.

Does either have video templates? No. For video tools, consider SocialRails.


Summary

Hootsuite: Best for enterprises needing listening and AI.

Social Champ: Best for budget users with platform variety.

Neither: Has video templates.

Best alternative: SocialRails at $29-99/month with unlimited AI and 350+ video templates.

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