LinkedIn Video Format 2026: Specs, Dimensions & Best Practices
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10 min readTips you can use today. What works and what doesn't.
LinkedIn Video Format 2026: Complete Guide
Best format: MP4, 1920x1080, under 3 minutes, with captions.
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Native Video Specs
Supported Formats
Codec: H.264 (best compatibility)
Best Dimensions
Minimum: 256 x 144 Maximum: 4096 x 2304
Duration Limits
Hard limits: 3 seconds minimum, 10 minutes maximum
You're posting a product demo video on LinkedIn. Which format should you use?
File Size & Quality
Size Limits
Maximum: 5 GB Recommended: Under 1 GB (faster uploads)
Bitrate Settings
Frame rate: 30 fps recommended (up to 60 fps supported)
Audio Settings
- Format: AAC or MP3
- Channels: Stereo
- Sample rate: 44.1 kHz or 48 kHz
- Bitrate: 128 to 192 kbps
Video Ad Specs
Ad Dimensions
Ad Duration by Objective
Max file size: 200 MB (much smaller than organic)
Ad Best Practices
First 3 seconds matter:
- Grab attention immediately
- Show brand or product
- Skip slow intros
Captions are essential:
- Most viewers watch without sound
- Use high contrast text
- Keep text mobile-readable
Your LinkedIn video ad is 250 MB. What should you do?
LinkedIn Live Specs
Supported Encoders
- StreamYard
- Restream
- Switcher Studio
- OBS Studio (with integration)
- Wirecast
Optimal length: 20 to 60 minutes for engagement
Optimization Tips
For Mobile Viewers
Most LinkedIn video views happen on mobile:
- Use square (1:1) or portrait (4:5) formats
- Make text large and readable
- Keep important visuals centered
- Always test on mobile before posting
For the Algorithm
Hook viewers early:
- Strong statement in first second
- Show movement immediately
- Address viewer directly
Drive engagement:
- Ask questions
- Request comments
- Add polls in caption
Which aspect ratio gets the most real estate in LinkedIn's mobile feed?
Upload Process
From Desktop
- Go to linkedin.com
- Click Start a post
- Click the video icon
- Select file
- Add caption and hashtags
- Click Post
From Mobile
- Open LinkedIn app
- Tap Post (plus icon)
- Tap Add a video
- Choose from gallery
- Write caption
- Tap Post
Processing Times
Common Errors & Fixes
Native vs. YouTube Embeds
Use native for LinkedIn-specific content. Use YouTube links for longer content or SEO.
You have a 15-minute training video. How should you share it on LinkedIn?
Pre-Upload Checklist
- MP4 format with H.264 codec
- Resolution at least 720p
- File under 1 GB
- Duration under 10 minutes
- Captions included
- Clear audio
- Tested on mobile
Related Resources
LinkedIn Marketing Guides
- LinkedIn Image Specs Guide
- LinkedIn Post Ideas
- How to Create LinkedIn Business Page
- Best LinkedIn Hashtags
- Best Time to Post on LinkedIn
- How Often to Post on LinkedIn
- LinkedIn Post Character Limits
- How to Write LinkedIn Articles That Go Viral
- LinkedIn Analytics Tools
Video Guides
Advertising
Tools
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