Planoly Pricing 2026: Plans, Costs & Value Analysis
Quick answer: Planoly costs $16/month for Starter, $28 for Growth and $55 for Pro on monthly billing, or $14, $24 and $47 a month billed annually. Every plan has unlimited uploads, link in bio and Instagram DM automation; plans differ by social sets and users. There is a 14-day free trial, and accounts without a paid plan fall back to a limited free plan.
Planoly is known for Instagram grid planning. Disclosure: SocialRails, which publishes this page, is a social media scheduler.
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Planoly Pricing Table 2026
Checked on Planoly's pricing page and help center in October 2026. The pricing page shows the annual rate; the help center gives both.
Annual plans are billed upfront and save up to about 15%.
Add-ons: on Growth, extra social sets are $10/month and extra users $5/month; on Pro, $8 and $3. Starter cannot add sets or users; you upgrade to Growth instead.
Older articles, including an earlier version of this page, listed Starter with a 60-upload cap, Growth with 1 social set and 3 users, and Pro at $43 for 2 sets. That lineup changed in late 2025.
What Each Plan Includes
Every plan includes AI content ideas and caption suggestions, a social calendar across platforms, scheduling and auto-posting where platforms allow it, Instagram grid preview, a media library, link in bio with a storefront for digital and physical products, and Instagram DM and comment automation.
Starter ($16/month, $14 annually)
- 1 social set, 1 user
- Unlimited uploads
- No add-ons
Best for: Solo creators.
Growth ($28/month, $24 annually)
- 2 social sets, 2 users
- Extra sets $10/month, extra users $5/month
Best for: Small teams and creators with two brands.
Pro ($55/month, $47 annually)
- 6 social sets, 6 users
- Extra sets $8/month, extra users $3/month
Best for: Agencies.
You manage 3 brands with 2 people. What's the cheapest Planoly setup on annual billing?
💡 Tip: Think carefully before selecting your answer!
What Is a Social Set?
A social set is one account on each platform Planoly supports, grouped for one brand: Instagram, TikTok, Facebook, LinkedIn, YouTube, Threads, Pinterest and X. Two Instagram accounts need two social sets.
Key Features by Plan
Planoly vs Competitors
For one brand, Planoly Starter is the cheapest of these. With several accounts on the same network, or many networks, flat pricing like SocialRails' can cost less than buying extra social sets.
What Planoly Does Well
Instagram Grid Preview
Planoly built its reputation on grid planning: preview your Instagram feed and rearrange posts before they go out.
Link in Bio Storefront
Every plan includes a link in bio page that can sell digital products, physical merch and bookings, with no transaction fees according to Planoly.
DM Automation
Automated replies to Instagram comments and DMs on every plan.
What Planoly Lacks
Social-set pricing. Accounts come in sets of one per platform, so several accounts on one network mean buying more sets.
Few users on lower plans. 1 user on Starter and 2 on Growth.
No video templates. SocialRails includes 350+.
Is Planoly Worth It?
Worth it if you:
- Plan Instagram content visually
- Want link in bio with a storefront and DM automation in one tool
- Run one or two brands
Not worth it if you:
- Manage many accounts on the same network
- Need many users on a small budget
- Want video templates
Free Trial Details
Planoly offers a 14-day free trial on paid plans. Accounts without a paid subscription are on Planoly's free plan: 1 workspace, 1 user and 10 posts a month per workspace, according to Planoly's help center (September 2026).
Best Alternatives
SocialRails, for flat pricing and AI content
Later, visual alternative
Later also sells by social set, from $18.75/month billed annually, with an inbox and approvals from its Growth plan. See Later pricing.
Buffer, simpler option
Buffer has a free plan for 3 channels and charges $5-6 per channel on Essentials. See Buffer pricing.
Quick Answers
How much does Planoly cost? $16, $28 and $55 a month for Starter, Growth and Pro, or $14, $24 and $47 a month billed annually.
What's a social set? One account on each supported platform, for one brand.
Does Planoly have AI? Yes: AI content ideas and caption suggestions on every plan.
Does Planoly limit uploads? No. All current plans include unlimited uploads.
Summary
Planoly pricing (monthly / billed annually):
- Starter: $16 / $14 (1 set, 1 user)
- Growth: $28 / $24 (2 sets, 2 users)
- Pro: $55 / $47 (6 sets, 6 users)
Best for: Instagram-first creators who plan visually and sell through link in bio.
Alternative: SocialRails at $29 to $99/month with AI content and video templates included.
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