Comparisons

Publer vs Hootsuite 2025: Which Scheduler Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Publer: Budget-friendly with solid features. (Full Publer review) Hootsuite: Enterprise-grade with social listening. (Full Hootsuite review)

Small teams pick Publer. Enterprises pick Hootsuite.

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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

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30-Second Answer

FactorWinner
PricePubler
Social listeningHootsuite
Bulk schedulingPubler
IntegrationsHootsuite
Free planPubler
AI contentHootsuite
Enterprise featuresHootsuite

Pricing Comparison

Publer

PlanMonthlyAccountsFeatures
Free$0510 scheduled
Professional$12/mo10500 scheduled
Business$21/mo252000 scheduled
EnterpriseCustomUnlimitedUnlimited

Hootsuite

PlanMonthlyUsersAccounts
Professional$99/mo110
Team$249/mo320
EnterpriseCustom5+50+

Key difference: Publer is 8x cheaper for solo users. Hootsuite justifies its cost with enterprise features most small teams don't need.


🤔 Quick Knowledge Check

You manage 10 social accounts as a solo marketer. Which costs less?


Where Each Tool Wins

Publer Wins: Price & Value

Publer delivers more for less:

  • $12/month for 10 accounts (vs $99)
  • Bulk scheduling via CSV
  • Content recycling
  • RSS automation
  • Free plan with 5 accounts

Hootsuite Wins: Social Listening

Hootsuite monitors conversations:

  • Brand mention tracking
  • Competitor monitoring
  • Trend analysis
  • Sentiment tracking
  • Custom streams

Publer has no social listening.


🤔 Quick Knowledge Check

You need to track brand mentions across social media. Which tool?


Publer Wins: Bulk Features

Publer handles high-volume content:

  • CSV bulk upload (500+ posts)
  • Content recycling for evergreen posts
  • RSS feed automation
  • Auto-scheduling optimization
  • Watermarks

Hootsuite Wins: Enterprise Scale

Hootsuite is built for large organizations:

  • 150+ integrations
  • CRM connections
  • Enterprise security
  • Custom API access
  • OwlyWriter AI

Feature Comparison

FeaturePublerHootsuite
Starting priceFree$99/mo
Social listeningNoneExcellent
Bulk schedulingYesLimited
Content recyclingYesNo
AI contentBasicOwlyWriter
IntegrationsLimited150+
AnalyticsGoodAdvanced
Enterprise featuresLimitedExcellent

🤔 Quick Knowledge Check

Which tool has more advanced AI content generation?


Cost Comparison

AccountsPublerHootsuite
5FreeN/A
10$12/mo$99/mo
20$21/mo$249/mo
50CustomCustom

Insight: Publer saves $1,000+/year compared to Hootsuite for similar account coverage. The question: do you need Hootsuite's enterprise features?


Who Should Pick What

Choose Publer if you:

  • Are a solo marketer or small team
  • Need bulk scheduling capabilities
  • Want maximum value for money
  • Don't need social listening
  • Have a limited budget

Choose Hootsuite if you:

  • Need social listening and monitoring
  • Require 150+ integrations
  • Have enterprise security needs
  • Need advanced AI content tools
  • Have enterprise budget

Neither Is Perfect

Both tools lack:

MissingPublerHootsuite
Video templates
Design tools
Affordable team pricing
Simple interface

Better Alternative

Want Publer's price AND more features?

FeaturePublerHootsuiteSocialRails
Price (10 accounts)$12/mo$99/mo$29/mo
Social listeningNoneYesBasic
AI contentBasicOwlyWriterUnlimited
Video templatesNoneNone350+
Bulk schedulingYesLimitedYes
Try SocialRails free →

🤔 Quick Knowledge Check

Final decision: Small business managing 15 accounts on a tight budget. Best choice?


Quick Answers

Which is cheaper? Publer. 8x cheaper for similar features.

Which has social listening? Only Hootsuite. Publer doesn't monitor conversations.

Which has bulk scheduling? Publer. CSV upload for 500+ posts.

Which has better AI? Hootsuite. OwlyWriter is more advanced.

Which is easier? Publer. Simpler interface, less complexity.


Bottom Line

Publer: Best for small teams and solo marketers who need solid scheduling at a fraction of Hootsuite's cost.

Hootsuite: Best for enterprises needing social listening, integrations, and advanced features. Cost justified only at scale.

Best alternative: SocialRails at $29/month with AI content, video templates, and affordable team pricing.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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