Social Media Video Sizes 2026: Every Platform's Specs (Quick Reference)

Q: What is the best video resolution for social media?

1080p — 1920x1080 for landscape or 1080x1920 for vertical. This is the standard resolution across all major social media platforms.

Q: What aspect ratio should I use for vertical video?

9:16 at 1080x1920 pixels. This is the standard for TikTok, Instagram Reels, YouTube Shorts, Facebook and Instagram Stories, and Snapchat.

Q: How long can videos be on X Twitter?

Free accounts can upload videos up to 2 minutes 20 seconds. X Premium (Blue) subscribers can upload videos up to 4 hours long with up to 8GB file size.

Q: What is the maximum video length on YouTube?

Standard YouTube videos can be up to 12 hours long or 256GB, whichever limit is reached first. YouTube Shorts are limited to 60 seconds. Unverified accounts are limited to 15 minutes per upload.

Q: What video bitrate should I use for 1080p social media video?

8-12 Mbps for 1080p at 30fps is the standard range. YouTube recommends 8 Mbps for 1080p/30fps SDR content. Higher bitrates of 12-15 Mbps are better for 60fps content.

Q: What is the difference between 1080x1920 and 1920x1080?

Both are 1080p resolution. 1920x1080 is landscape (16:9), used for YouTube and standard video. 1080x1920 is portrait/vertical (9:16), used for TikTok, Reels, Shorts, and Stories. Same pixels, different orientation.

Each social media platform has specific video size requirements — wrong dimensions mean cropped content, black bars, or reduced quality. This guide covers the exact specs for every major platform in 2026.

Quick Reference: All Platforms

Platform	Content Type	Aspect Ratio	Resolution	Max Length	Max File Size
Instagram	Reels	9:16	1080x1920	90 sec	4GB
Instagram	Feed (portrait)	4:5	1080x1350	60 sec	4GB
Instagram	Feed (square)	1:1	1080x1080	60 sec	4GB
Instagram	Stories	9:16	1080x1920	15 sec/story	4GB
TikTok	Standard	9:16	1080x1920	10 min	4GB
YouTube	Standard	16:9	1920x1080	12 hours	256GB
YouTube	Shorts	9:16	1080x1920	60 sec	256GB
X/Twitter	Feed video	16:9 or 1:1	1920x1080	2 min 20 sec	512MB
Facebook	Feed video	16:9, 1:1, 4:5	1080x1080+	240 min	10GB
Facebook	Reels	9:16	1080x1920	90 sec	4GB
Facebook	Stories	9:16	1080x1920	15 sec/story	4GB
LinkedIn	Feed video	16:9 or 1:1	1920x1080	10 min	5GB
Pinterest	Standard	2:3 to 9:16	1080x1920	15 min	2GB
Snapchat	Standard	9:16	1080x1920	60 sec	32MB

Universal format: MP4 with H.264 video codec and AAC audio. This works on every platform listed above.

Instagram Video Sizes

Instagram Reels

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16 (vertical, full-screen)
Max length	90 seconds
Max file size	4GB
Frame rate	30fps
Format	MP4, MOV
Audio	AAC, 128kbps+ recommended
Safe zone	Keep text/key elements within 1080 x 1680 to avoid UI overlap

Reels are Instagram's highest-reach format. Always shoot in 9:16 vertical. Instagram will crop horizontal or square videos to fit the Reels feed, cutting off content on the sides.

Instagram Feed Videos

Format	Resolution	Aspect Ratio	Best For
Portrait	1080 x 1350	4:5	Takes up the most feed space
Square	1080 x 1080	1:1	Consistent look across devices
Landscape	1080 x 608	16:9	Repurposed YouTube/horizontal content

Max length: 60 seconds
Max file size: 4GB
Format: MP4, MOV
4:5 portrait takes up more screen real estate in the feed than square or landscape

Instagram Stories

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max length	15 seconds per story segment
Max file size	4GB
Format	MP4, MOV

Longer videos are automatically split into 15-second segments.

For image specs, see our Instagram image sizes guide.

TikTok Video Sizes

TikTok Standard Videos

Spec	Value
Resolution	1080 x 1920 pixels (recommended)
Aspect ratio	9:16 (vertical)
Max length	10 minutes
Min length	3 seconds
Max file size	4GB (desktop), 287MB (mobile)
Frame rate	24-60fps (30fps recommended)
Format	MP4, MOV, MPEG, 3GP, AVI
Bitrate	516kbps+ recommended

TikTok is built for 9:16 vertical video. Uploading 16:9 horizontal video results in black bars above and below, which reduces the visual impact and typically hurts performance.

Supported ratios: TikTok technically accepts 1:1 (square) and 16:9 (landscape), but the algorithm favors 9:16 vertical content that fills the full screen.

For thumbnail specs, see our TikTok thumbnail size guide. For more detail, see the full TikTok video size guide.

YouTube Video Sizes

YouTube Standard Videos (Landscape)

Spec	Value
Resolution	1920 x 1080 pixels (1080p, recommended)
Aspect ratio	16:9
Max file size	256GB or 12 hours (whichever is less)
Supported resolutions	426x240, 640x360, 854x480, 1280x720, 1920x1080, 2560x1440, 3840x2160
Frame rate	24, 25, 30, 48, 50, 60fps
Format	MP4, MOV, AVI, WMV, FLV, WebM, MKV, 3GP
Video codec	H.264 recommended
Audio codec	AAC-LC
Audio sample rate	48kHz or 96kHz

YouTube supports resolutions from 240p up to 4K (3840x2160) and even 8K. For most creators, 1080p at 30fps is the standard. Upload at the highest quality you can — YouTube will generate lower-resolution versions automatically.

YouTube Shorts (Vertical)

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16 (vertical)
Max length	60 seconds
Max file size	256GB
Frame rate	24-60fps

YouTube Shorts must be vertical (9:16 aspect ratio) and under 60 seconds. Videos that don't meet both criteria won't be classified as Shorts. The minimum resolution for Shorts to display properly is 1080x1920.

YouTube Thumbnails

Spec	Value
Resolution	1280 x 720 pixels
Aspect ratio	16:9
Max file size	2MB
Format	JPG, GIF, PNG

YouTube Bitrate Recommendations

Resolution	Frame Rate	Bitrate (SDR)	Bitrate (HDR)
720p (1280x720)	30fps	5 Mbps	6.5 Mbps
720p (1280x720)	60fps	7.5 Mbps	9.5 Mbps
1080p (1920x1080)	30fps	8 Mbps	10 Mbps
1080p (1920x1080)	60fps	12 Mbps	15 Mbps
1440p (2560x1440)	30fps	16 Mbps	20 Mbps
1440p (2560x1440)	60fps	24 Mbps	30 Mbps
4K (3840x2160)	30fps	35-45 Mbps	44-56 Mbps
4K (3840x2160)	60fps	53-68 Mbps	66-85 Mbps

These are YouTube's published recommended bitrates. Higher bitrate = better quality but larger file size. For most social media use, 1080p at 30fps with 8 Mbps is the standard.

X (Twitter) Video Sizes

X/Twitter has specific upload limits that differ from other platforms. Here are the current specs:

X Feed Videos

Spec	Value
Resolution	1920 x 1080 pixels (max), 720 x 720 minimum recommended
Aspect ratio	16:9 (landscape), 1:1 (square), 9:16 (vertical)
Max length	2 minutes 20 seconds (free), up to 4 hours (Premium/X Blue)
Max file size	512MB
Frame rate	40fps maximum
Format	MP4 (H.264 video, AAC audio)
Video bitrate	25 Mbps max
Audio bitrate	128kbps recommended
Min resolution	32x32 pixels
Max resolution	1920x1200 pixels

X Video Upload Requirements

Supported format: MP4 is the only reliably supported video format on X. MOV files may work but MP4 with H.264 codec is recommended.

Aspect ratio notes:

16:9 (landscape) is the traditional Twitter video format
1:1 (square) works well in the feed and takes up more vertical space than landscape
9:16 (vertical) is supported but gets displayed with black side bars on desktop — still fills mobile screens

Length limits by account type:

Free accounts: 2 minutes 20 seconds max
X Premium (Blue) subscribers: up to 4 hours (up to 8GB file size)

Best aspect ratio for X/Twitter: For maximum visibility in the mobile feed, 1:1 (square) or 4:5 (portrait) works best. For traditional tweet content, 16:9 (landscape) at 1280x720 or 1920x1080 is standard.

Facebook Video Sizes

Facebook Feed Videos

Format	Resolution	Aspect Ratio
Landscape	1920 x 1080	16:9
Square	1080 x 1080	1:1
Portrait	1080 x 1350	4:5

Spec	Value
Max file size	10GB
Max length	240 minutes (4 hours)
Min length	1 second
Frame rate	30fps max
Format	MP4, MOV (MP4 preferred)
Video codec	H.264
Audio codec	AAC
Recommended bitrate	4,000 kbps

Facebook Reels

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max length	90 seconds
Max file size	4GB

Facebook Stories

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max length	15 seconds per story
Max file size	4GB
Format	MP4, MOV

Facebook Cover Videos

Spec	Value
Resolution	1640 x 859 pixels (recommended)
Aspect ratio	16:9
Max length	20-90 seconds
Autoplay	Yes (muted by default)

LinkedIn Video Sizes

LinkedIn Feed Videos

Spec	Value
Resolution	1920 x 1080 (landscape), 1080 x 1080 (square)
Aspect ratio	16:9, 1:1, or 9:16
Max length	10 minutes (native upload)
Max file size	5GB
Frame rate	10-30fps
Format	MP4
Min resolution	256 x 144 pixels
Max resolution	4096 x 2304 pixels

LinkedIn supports vertical video (9:16) but landscape (16:9) and square (1:1) are still more common on the platform. For professional content, 1920x1080 landscape is standard.

For step-by-step instructions, see our LinkedIn video upload guide.

Pinterest Video Sizes

Pinterest Standard Video Pins

Spec	Value
Resolution	1080 x 1920 pixels (recommended)
Aspect ratio	2:3, 4:5, or 9:16
Max length	15 minutes
Max file size	2GB
Format	MP4, MOV

Pinterest Idea Pins (Video)

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max pages	20 per Idea Pin
Video length per page	5-60 seconds

Snapchat Video Sizes

Snapchat Stories and Snaps

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max length	60 seconds per snap
Max file size	32MB
Format	MP4, MOV

Snapchat Spotlight

Spec	Value
Resolution	1080 x 1920 pixels
Aspect ratio	9:16
Max length	60 seconds
Max file size	32MB

Universal Technical Specs

Recommended Export Settings (Works on All Platforms)

If you want one set of settings that works everywhere:

Setting	Value
Container	MP4
Video codec	H.264
Audio codec	AAC
Resolution	1080 x 1920 (vertical) or 1920 x 1080 (horizontal)
Frame rate	30fps
Video bitrate	8-12 Mbps for 1080p
Audio bitrate	128-256 kbps
Audio sample rate	48 kHz
Channels	Stereo

These settings produce good quality at a reasonable file size and are accepted by every platform listed in this guide.

Video Resolution Reference

Resolution Name	Pixels	Common Use
4K / UHD	3840 x 2160	YouTube, high-end production
1440p / QHD	2560 x 1440	YouTube
1080p / Full HD	1920 x 1080	Standard for most platforms
1080 x 1920	1080 x 1920	Vertical full HD (Reels, Shorts, TikTok)
720p / HD	1280 x 720	Minimum recommended quality
480p / SD	854 x 480	Low quality, avoid for social media

Common Aspect Ratios

Ratio	Orientation	Pixels (at 1080p)	Used On
9:16	Vertical	1080 x 1920	TikTok, Reels, Shorts, Stories, Snapchat
4:5	Portrait	1080 x 1350	Instagram feed, Facebook feed
1:1	Square	1080 x 1080	Instagram feed, Facebook, X, LinkedIn
16:9	Landscape	1920 x 1080	YouTube, Facebook, LinkedIn, X

File Format Compatibility

Format	Facebook	Instagram	TikTok	YouTube	X/Twitter	LinkedIn
MP4	Yes	Yes	Yes	Yes	Yes	Yes
MOV	Yes	Yes	Yes	Yes	Limited	No
AVI	No	No	Yes	Yes	No	No
WebM	No	No	No	Yes	No	No
WMV	No	No	No	Yes	No	No
MKV	No	No	No	Yes	No	No

Bottom line: Export as MP4 with H.264 codec. It's universally supported and produces the best quality-to-file-size ratio for social media.

Frequently Asked Questions

What video format works on all social media platforms? MP4 with H.264 video codec and AAC audio codec. This format is supported by every major platform — Instagram, TikTok, YouTube, X/Twitter, Facebook, LinkedIn, Pinterest, and Snapchat.

What is the best video resolution for social media? 1080p (1920x1080 for landscape, 1080x1920 for vertical). This is the standard resolution across all platforms. Higher resolutions like 4K are supported on YouTube but don't significantly improve quality on platforms like Instagram or TikTok, which compress uploads anyway.

What aspect ratio should I use for vertical video? 9:16 (1080x1920 pixels). This is the standard for TikTok, Instagram Reels, YouTube Shorts, Facebook/Instagram Stories, and Snapchat. It fills the entire mobile screen.

How long can videos be on X/Twitter? Free accounts: 2 minutes 20 seconds maximum. X Premium (Blue) subscribers: up to 4 hours. Maximum file size is 512MB for free accounts and up to 8GB for Premium.

What's the maximum video length on YouTube? Standard YouTube videos can be up to 12 hours long (or 256GB, whichever limit is reached first). YouTube Shorts are limited to 60 seconds. Unverified accounts are limited to 15 minutes per upload.

What video bitrate should I use for 1080p? 8-12 Mbps for 1080p at 30fps is the standard range for social media. YouTube recommends 8 Mbps for 1080p/30fps SDR content. Higher bitrates (12-15 Mbps) are better for 60fps content or footage with a lot of motion.

Can I upload the same video to every platform? You can, but it won't be optimal. A 16:9 landscape video on TikTok gets black bars. A 9:16 vertical video on YouTube (standard) wastes screen space. For best results, export separate versions: 9:16 for TikTok/Reels/Shorts/Stories and 16:9 for YouTube/LinkedIn.

What's the difference between 1080x1920 and 1920x1080? Both are 1080p resolution. 1920x1080 is landscape (16:9) — wider than tall, used for YouTube and standard video. 1080x1920 is portrait/vertical (9:16) — taller than wide, used for TikTok, Reels, Shorts, and Stories. Same number of pixels, different orientation.

TL;DR - Quick Answer