Tailwind vs Buffer 2025: Which Social Tool Wins?
TL;DR - Quick Answer
8 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Tailwind: Best for Pinterest marketing and visual platforms. (Full Tailwind review) Buffer: Best for simple, multi-platform scheduling. (Full Buffer review)
Pinterest marketers pick Tailwind. Simple schedulers pick Buffer.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trial30-Second Answer
Pricing Comparison
Tailwind
Buffer
Key difference: Tailwind focuses on Pinterest/Instagram. Buffer covers 8+ platforms. Annual Tailwind saves 50%. Compare all options in our best social media scheduler guide.
🤔 Quick Knowledge Check
You manage 3 Pinterest + 2 Instagram accounts. Which costs less annually?
Where Each Tool Wins
Tailwind Wins: Pinterest Marketing
Tailwind is an official Pinterest partner:
- Smart Schedule — best times to post
- Pin Inspector — performance analytics
- Tailwind Communities — collaborative sharing
- Board insights — optimize Pinterest boards
- Hashtag finder — Pinterest SEO
Buffer has basic Pinterest support.
Buffer Wins: Platform Variety
Buffer supports more platforms:
- Instagram, Facebook, Twitter/X
- LinkedIn, Pinterest, TikTok
- YouTube, Mastodon
Tailwind only supports Pinterest, Instagram, Facebook.
🤔 Quick Knowledge Check
You need to schedule LinkedIn and TikTok posts. Which tool?
Tailwind Wins: Communities
Unique to Tailwind — collaborative sharing:
- Join niche communities — group boards
- Share content — mutual promotion
- Grow reach — community effect
- Find content — find relevant pins
Buffer has no community features. Learn about cross-posting strategies instead.
Buffer Wins: AI Content
Buffer has AI Assistant:
- Caption generation
- Content ideas
- Hashtag recommendations
Tailwind has Ghostwriter AI, but Buffer's is more versatile.
Feature Comparison
🤔 Quick Knowledge Check
Which tool is an official Pinterest partner?
Cost Comparison
Insight: Tailwind wins for Pinterest-heavy users. Buffer wins for multi-platform needs.
Who Should Pick What
Choose Tailwind if you:
- Focus heavily on Pinterest
- Want Pinterest Communities
- Need Pinterest analytics
- Use Instagram secondarily
- Can commit annually (50% savings)
Choose Buffer if you:
- Need multiple platforms
- Want simple, clean interface
- Use LinkedIn or TikTok
- Prefer per-channel pricing
- Value versatility over depth
Neither Is Perfect
Both tools lack:
Better Alternative
Want Pinterest support AND more features?
Try SocialRails free →🤔 Quick Knowledge Check
Final decision: Pinterest-focused brand needing Communities for reach. Best choice?
Quick Answers
Which is cheaper? Tailwind for Pinterest users (with annual). Buffer for multi-platform.
Which has Pinterest Communities? Only Tailwind.
Which supports more platforms? Buffer with 8+ platforms vs Tailwind's 3.
Which has AI content? Both have basic AI. Buffer's is more general-purpose.
Which is easier? Buffer. Simpler interface.
Bottom Line
Tailwind: Best for Pinterest marketers who want specialized features and Communities for reach.
Buffer: Best for multi-platform users who want simple, straightforward scheduling.
Best alternative: SocialRails at $29/month with unlimited AI content and video templates.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated
Comparisons:
Reviews & Pricing:
Alternatives:
Was this article helpful?
Let us know what you think!