How to Connect Facebook Business Page to Instagram (2026 Guide)

Connecting your Facebook Business Page to Instagram unlocks features you can't access otherwise: Instagram Shopping, advanced insights, cross-posting, and Instagram ads.

Skip to: Connect via Instagram | Troubleshooting | After Connecting

Why Connect Facebook and Instagram?

Linking your accounts enables:

Required for:

• Instagram Shopping
• Running Instagram ads
• Using scheduling tools like SocialRails
• Access to Creator Studio / Meta Business Suite

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Before You Start

Requirements

• Facebook Business Page (not personal profile)
• Instagram Business or Creator account
• Admin access to the Facebook Page
• Both accounts in good standing

Check Your Instagram Account Type

1. Open Instagram app
2. Go to your profile
3. Tap the three lines (menu)
4. Tap Settings and Privacy
5. Look for "Account type and tools"
6. Should show "Professional account"

If you have a personal account, switch first: Settings → Account → Switch to professional account

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Method 1: Connect From Instagram (Recommended)

Step 1: Open Instagram Settings

1. Open Instagram app
2. Go to your profile
3. Tap the three lines (menu)
4. Tap "Settings and privacy"

Step 2: Navigate to Account Center

1. Find "Meta Accounts Center" or "Accounts Center"
2. Tap it
3. Select "Connected experiences"
4. Tap "Facebook and Instagram"

Step 3: Add Your Facebook Page

1. Tap "Connect accounts" or "Add accounts"
2. Log in to Facebook if prompted
3. Select your Facebook Business Page from the list
4. Confirm the connection

Step 4: Verify Connection

1. Go back to Instagram Settings
2. Tap "Business" or "Creator" tools
3. Look for "Connected Facebook Page"
4. Your page name should appear

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Method 2: Connect From Facebook

Step 1: Go to Your Facebook Page

1. Open Facebook
2. Navigate to your Business Page
3. Click "Settings" (left sidebar or menu)

Step 2: Find Instagram Settings

1. Click "Linked accounts" or "Instagram" in settings
2. Click "Connect account"

Step 3: Log Into Instagram

1. Enter your Instagram credentials
2. Authorize the connection
3. Confirm which page to link

Step 4: Verify in Meta Business Suite

1. Go to business.facebook.com
2. Select your business
3. Click Settings
4. Check "Instagram accounts" section

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Method 3: Connect Via Meta Business Suite

Step 1: Access Meta Business Suite

1. Go to business.facebook.com
2. Log in with your Facebook account
3. Select your business

Step 2: Go to Settings

1. Click the gear icon (Settings)
2. Click "Accounts"
3. Click "Instagram accounts"

Step 3: Add Instagram Account

1. Click "Add" or "Connect"
2. Log into Instagram
3. Authorize the connection
4. Select which Facebook Page to link

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Connecting a Second Instagram Account

You can connect multiple Instagram accounts to one Facebook Page:

1. Go to Meta Business Suite
2. Settings → Accounts → Instagram accounts
3. Click "Add"
4. Log into the additional Instagram account
5. Follow the authorization steps

Limit: One Facebook Page can connect to multiple Instagram accounts, but each Instagram account can only connect to one Facebook Page.

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Disconnecting Instagram From Facebook

From Instagram:

1. Go to Settings and Privacy
2. Tap "Accounts Center"
3. Select "Connected experiences"
4. Find Facebook connection
5. Tap "Remove" or "Disconnect"

From Meta Business Suite:

1. Go to Settings
2. Click "Instagram accounts"
3. Find the account to disconnect
4. Click "Remove"

Note: Disconnecting will:

• Disable Instagram Shopping
• Stop cross-posting
• Remove unified inbox access
• Require reconnection for ads

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Troubleshooting Common Issues

"I don't see my Facebook Page"

Causes:

• Not an admin of the Page
• Page is a personal profile (not a business page)
• Account restrictions

Solution:

1. Verify you're an admin: Go to Page → Settings → Page roles
2. Make sure it's a Page, not a profile
3. Try logging out and back in

"Connection keeps failing"

Causes:

• App needs updating
• Cache issues
• Account restrictions

Solution:

1. Update Instagram and Facebook apps
2. Clear app cache (Settings → Apps → Instagram → Clear cache)
3. Try from desktop instead
4. Wait 24 hours and retry

"Page is already connected to another Instagram"

Cause: The Facebook Page is linked to a different Instagram account.

Solution:

1. Go to Meta Business Suite
2. Settings → Instagram accounts
3. Remove the old connection
4. Add the new Instagram account

"I can't switch to a business account"

Causes:

• Account has restrictions
• Username issues
• Age restrictions

Solution:

1. Make sure your account is public
2. Check for any account warnings
3. Ensure profile meets Instagram requirements

"Connected but features aren't working"

Possible issues:

• Region restrictions (Shopping not available everywhere)
• Policy violations
• Incomplete business verification

Solution:

1. Check Instagram and Facebook for any policy notifications
2. Complete any pending verification steps
3. Wait 24-48 hours for changes to sync

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After Connecting: What to Set Up

1. Enable Cross-Posting (Optional)

1. Go to Meta Business Suite
2. Create a new post
3. Select both Facebook and Instagram
4. Post to both simultaneously

2. Set Up Instagram Shopping

1. Go to Instagram → Settings → Business → Shopping
2. Select your product catalog
3. Submit for review
4. Wait for approval (usually 24-48 hours)

3. Check Unified Inbox

1. Go to Meta Business Suite
2. Click "Inbox"
3. See messages from both platforms in one place

4. Explore Insights

1. Go to Meta Business Suite
2. Click "Insights"
3. View combined analytics for both platforms

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Connection Settings and Permissions

What Facebook Can Access on Instagram

When connected, Facebook/Meta can:

• See your Instagram profile info
• Access your Instagram Insights
• Manage your Instagram ads
• Sync your product catalog

What You Control

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Best Practices After Connecting

Do:

• Test cross-posting: Make sure content looks good on both platforms
• Check insights regularly: Use Meta Business Suite for unified analytics
• Set up Instagram Shopping: If you sell products, enable product tagging
• Verify contact options: Make sure business contact info is correct

Don't:

• Assume all posts should cross-post: Platforms have different audiences
• Ignore platform differences: What works on Facebook may not work on Instagram
• Forget to check both inboxes: Even with unified inbox, verify nothing is missed

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Quick Reference

Connection Checklist

Before connecting:

• Facebook account has Business Page (not profile)
• You're an admin of the Facebook Page
• Instagram is a Business or Creator account
• Both apps are updated

After connecting:

• Connection shows in both accounts
• Can access Meta Business Suite
• Unified inbox is working
• Cross-posting option appears
• Insights show both platforms

Related Resources

Facebook Setup & Features:

• Facebook Business Manager Guide
• Facebook Page vs. Group
• Create Facebook Page Without Personal Account
• Facebook CTA Buttons Guide
• Facebook Mentions and Tags Guide

Instagram Business:

• Instagram Business Account Setup
• Instagram Shopping Setup
• Instagram Insights Guide
• Instagram Marketing Strategies

Cross-Platform Strategy:

• Cross-Posting Social Media
• Social Media Management Tools
• Social Media Strategy Template
• Content Calendar Guide