Comparisons

Loomly vs SocialPilot 2025: Which Tool Fits Your Team?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

SocialPilot 2025 offers better value with more features at a lower price. Loomly excels in simplicity but costs more for similar functionality.

SocialPilot: Cheaper, more accounts. (Full SocialPilot review) Loomly: Better approval workflows. (Full Loomly review)

Pick SocialPilot for volume. Pick Loomly for team collaboration.

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30-Second Answer

FactorWinner
PriceSocialPilot ($30 vs $42)
Social accountsSocialPilot (10 vs 10, then scales better)
Team collaborationLoomly
Approval workflowsLoomly
Bulk schedulingSocialPilot
White-labelBoth (higher tiers)

Pricing Comparison

SocialPilot

PlanMonthlyUsersAccounts
Professional$30/mo110
Small Team$50/mo320
Agency$100/mo630
Agency+$200/moUnlimited50

Loomly

PlanMonthlyUsersAccounts
Base$42/mo210
Standard$80/mo620
Advanced$175/mo1435
Premium$369/mo3050

Bottom line: SocialPilot is $12-75/month cheaper at similar tier levels.


🤔 Quick Knowledge Check

Your team has 3 people managing 15 social accounts. Which costs less?


Where Each Tool Wins

Loomly Wins: Approval Workflows

Loomly was built for team collaboration:

  • Multi-level approvals (draft → review → client → publish)
  • Version history on every post
  • Comment threads with @mentions
  • Custom roles (Advanced plan)

SocialPilot has approvals, but they're basic. Single-level only.


SocialPilot Wins: Bulk Scheduling

SocialPilot handles high-volume posting better:

  • Bulk upload up to 500 posts via CSV
  • Content curation from RSS feeds
  • Queue recycling for evergreen content
  • Faster scheduling interface

Loomly caps bulk uploads and focuses on individual post quality.


🤔 Quick Knowledge Check

You need to schedule 200 posts from a spreadsheet. Which tool?


Loomly Wins: Post Ideas

Loomly gives you content inspiration:

  • Holiday calendar with post ideas
  • Trending topics suggestions
  • RSS feed integration
  • Post optimization tips

SocialPilot has content curation but fewer original ideas.


SocialPilot Wins: Agency Features

For agencies managing multiple clients:

FeatureSocialPilotLoomly
White-labelAgency+Advanced
Client reportsAll plansStandard+
Unlimited usersAgency+ ($200)Never
Bulk schedulingAll plansLimited

SocialPilot's Agency+ plan offers unlimited users at $200/month. Loomly caps at 30 users for $369/month.


Feature Comparison

FeatureLoomlySocialPilot
Starting price$42/mo$30/mo
Free trial15 days14 days
Bulk schedulingLimitedUp to 500
Approval workflowsMulti-levelSingle-level
Post ideasYesLimited
AI contentNoNo
Social listeningNoNo
AnalyticsGoodGood
White-labelAdvanced+Agency+

🤔 Quick Knowledge Check

Which tool has multi-level approval workflows (draft → review → client → publish)?


Who Should Pick What

Choose Loomly if you:

  • Need multi-level approval workflows
  • Work with clients who review content
  • Want post ideas and inspiration
  • Have a team of 2-14 people
  • Prioritize collaboration over volume

Choose SocialPilot if you:

  • Need bulk scheduling (100+ posts)
  • Want lower pricing
  • Manage multiple clients (agency)
  • Need unlimited users
  • Prioritize volume over collaboration

Neither Is Perfect

Both tools lack:

MissingLoomlySocialPilot
AI content
Video templates
Social listening
Design tools

Better Alternative

Want approval workflows AND AI content?

FeatureLoomlySocialPilotSocialRails
Price$42/mo$30/mo$29/mo
AI contentNoneNoneUnlimited
Video templatesNoneNone350+
Approval workflowsMulti-levelBasicYes
Learning curveModerateEasyEasy
Try SocialRails free →

🤔 Quick Knowledge Check

You're a solo marketer managing 8 accounts. You need bulk scheduling but don't need team features. Best choice?


Quick Answers

Which is cheaper? SocialPilot. Starts at $30 vs Loomly's $42.

Which has better approvals? Loomly. Multi-level workflows with version history.

Which handles bulk scheduling? SocialPilot. Up to 500 posts via CSV.

Which has AI content? Neither. Both focus on scheduling.

Which is better for agencies? SocialPilot. Unlimited users at $200/month vs Loomly's 30-user cap at $369/month.


Bottom Line

Loomly: Best for teams needing approval workflows. Higher price, better collaboration.

SocialPilot: Best for agencies needing bulk scheduling. Lower price, unlimited users.

Best alternative: SocialRails at $29/month with AI content and approval workflows.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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