Plann Pricing 2026: Plans, Costs & Value Analysis
Quick answer: Plann costs $0 to $75/month on monthly billing, or $12.50 to $62.50/month billed yearly. It is built for visual planning, especially the Instagram grid, and every paid plan includes its AI caption and content tools. It does not list X/Twitter.
Disclosure: SocialRails, which publishes this page, is also a social media scheduler.
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Plann Pricing Table 2026
Checked on Plann's pricing page on 27 October 2026.
A "brand" in Plann means one account on each supported network. Yearly billing saves about 17%. Plann also links to agency and larger plans without publishing their prices.
Trial: premium features are free for 7 days, with no card required.
What Each Plan Includes
Free Forever ($0)
- Instagram only
- 30 posts, stories or carousels and 5 videos a month
- 120 media items in 3 collections
- 3 hashtag sets
- 30 AI credits a month
- Limited analytics
Enough to try Plann's planner on one Instagram account. Not enough to run a business account.
Power User ($15/month)
- 1 brand across all supported networks
- Unlimited uploads and scheduled posts
- Unlimited hashtag sets
- Plann's full AI suite, including content and caption generation
Best for: solo creators with one brand.
Build ($30/month)
Everything in Power User, plus:
- 2 brands and 2 users
- Team chat
- Approval flows
- Shareable links for clients
Best for: a creator with an assistant, or a small business with two brands.
Grow ($75/month)
Everything in Build, with 5 brands and 4 users.
Best for: small agencies.
You need a client to approve posts before they go out. What is the cheapest Plann plan with approval flows?
💡 Tip: Think carefully before selecting your answer!
Platform Support
Key point: Plann's pricing page does not mention X/Twitter. If you post to X, plan on a second tool or a scheduler that covers it.
You post to Instagram and X/Twitter every day. Does Plann cover both?
💡 Tip: Think carefully before selecting your answer!
What Plann Does Well
Visual grid planning. Preview how posts will look on your Instagram grid before they go out. This is the reason most people choose Plann.
Low entry price. $12.50/month billed yearly for unlimited posts on one brand is among the cheapest paid plans in the category.
AI on every paid plan. Content and caption generation are included from Power User up.
Approvals from $30. Build adds approval flows and client links, which many tools hold back for much pricier tiers.
What Plann Lacks
X/Twitter. Not listed on any plan.
Many brands cheaply. Pricing is by brand: 1, 2 or 5. Six or more brands means an agency plan with no published price.
Seats. 4 users is the most on a published plan.
A useful free plan for non-Instagram users. Free is Instagram only.
Plann vs Alternatives
Choose Plann for one brand on visual platforms with the cheapest paid plan. Choose SocialRails if you run several brands, post to X or Bluesky, or make short-form video. See also Later vs Plann and Buffer vs Plann.
Quick Answers
How much does Plann cost? $0 (Free Forever), $15 (Power User), $30 (Build) or $75 (Grow) per month, or $12.50, $25 and $62.50 a month billed yearly.
Is there a free plan? Yes, Instagram only, with 30 posts and 5 videos a month.
Does Plann support X/Twitter? It is not listed on Plann's pricing page.
Does Plann have AI? Yes. Every paid plan includes content and caption generation, and the free plan has 30 AI credits a month.
Is there a free trial? Yes. Premium features are free for 7 days with no card.
Summary
Plann pricing:
- Free Forever: $0 (Instagram only)
- Power User: $15/month ($12.50 yearly)
- Build: $30/month ($25 yearly), adds approvals
- Grow: $75/month ($62.50 yearly), 5 brands and 4 users
Best for: Instagram-first creators who plan visually.
Missing: X/Twitter, and cheap scaling past 5 brands.
Alternative: SocialRails, $29/month for 10 accounts on 9 platforms including X.
Done comparing? Try the Plann alternative that does more
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