Zoho Social vs Later 2025: Which One Should You Pick?
TL;DR - Quick Answer
11 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Zoho Social integrates with Zoho CRM ($15-40/month). Later excels at visual content planning for Instagram ($25-80/month). Neither has strong AI content generation.
See our full Zoho Social review and Later review for details.
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Pricing Side-by-Side
Zoho Social Pricing
Later Pricing
🤔 Quick Knowledge Check
You're a solo Instagram creator wanting the best visual grid preview. Which tool?
Cost Comparison by Scenario
Solo Visual Creator
But Later's visual planning is worth the extra $10 for Instagram-focused creators.
Small Marketing Team (3 users)
Business Using Zoho CRM
Features That Matter
Visual Planning
Zoho Social:
- Basic calendar view
- Simple preview
- Standard scheduling
- Not visually focused
Later:
- Best Instagram grid preview
- Drag-and-drop planning
- Visual content calendar
- Media library management
Winner: Later. Built for visual content.
CRM Integration
Zoho Social:
- Native Zoho CRM integration
- Lead tracking
- Customer data sync
- Sales team features
Later:
- ❌ No CRM integration
- Basic link analytics
- Linkin.bio only
Winner: Zoho Social. Significant for Zoho users.
🤔 Quick Knowledge Check
Your sales team uses Zoho CRM and wants social media leads tracked. Which tool?
Platform Focus
Zoho Social:
- Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, YouTube, Google Business
- Balanced multi-platform
- Business-focused
Later:
- Instagram-first (best features)
- TikTok, Facebook, Twitter/X, LinkedIn, Pinterest
- Visual content focus
Winner: Depends. Zoho for business diversity. Later for Instagram focus.
AI Content
Zoho Social:
- Zia AI assistant
- Basic suggestions
- Limited generation
Later:
- ❌ No AI content
- Manual creation
- Caption library
Winner: Zoho Social. Basic but present.
Analytics
Zoho Social:
- Cross-platform analytics
- Custom reports
- Team performance
- CRM-linked insights
Later:
- Instagram analytics (best)
- Link tracking
- Best time insights
- Visual performance
Winner: Tie. Zoho for business. Later for Instagram.
🤔 Quick Knowledge Check
You manage a fashion brand focused on Instagram aesthetics. Zoho Social or Later?
Pros and Cons
Zoho Social Pros
- ✅ Zoho CRM integration
- ✅ Lower starting price ($15)
- ✅ Business-focused features
- ✅ Basic Zia AI
Zoho Social Cons
- ❌ Basic visual planning
- ❌ No free plan
- ❌ Limited Instagram features
- ❌ Per-brand pricing
Later Pros
- ✅ Best visual grid preview
- ✅ Free plan available
- ✅ Instagram-optimized
- ✅ Linkin.bio included
Later Cons
- ❌ No CRM integration
- ❌ No AI content
- ❌ Limited outside Instagram
- ❌ Basic analytics
Who Should Use Which?
Pick Zoho Social if you:
- Use Zoho CRM
- Need CRM-social integration
- Manage business accounts
- Want lowest starting price
- Don't prioritize visual planning
Pick Later if you:
- Focus on Instagram/TikTok
- Need visual grid planning
- Are visual content creators
- Want Linkin.bio features
- Prioritize aesthetics
Neither Has Strong AI Content
Both tools have AI limitations.
If you need AI content:
🤔 Quick Knowledge Check
Final decision: You're a B2B company using Zoho CRM wanting to track social leads. Zoho Social or Later?
Best Alternative: SocialRails
Neither Zoho Social nor Later has full AI content generation:
Try SocialRails free →Quick Answers
Is Zoho Social or Later cheaper? Zoho Social starts at $15/month. Later has a free plan but paid starts at $25/month.
Which has better visual planning? Later. Excellent Instagram grid preview.
Which has CRM integration? Zoho Social (native Zoho CRM). Later has none.
Does either have AI content? Zoho has basic Zia. Later has none. Neither generates full posts.
Can I use both? Possible but adds complexity. Better to pick one or choose SocialRails for AI features.
Summary
Zoho Social: Best for Zoho CRM users needing social-CRM integration.
Later: Best for visual content creators focused on Instagram aesthetics.
Neither: Has full AI content generation.
Best alternative: SocialRails at $29/month with unlimited AI content and video templates.
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